Privacy Policy

This website is owned and run by Longleat Enterprises Limited (trading as Cheddar Gorge & Caves), who respect your privacy and will continue to do so in the online world. This privacy policy will tell you how and when we collect information through our website, and how this information will be used. To learn specifically about our online information practices concerning children then please scroll down to the section entitled 'Children under the Age of 18'.

Cheddar Gorge & Caves hope that families will explore and enjoy this website together as a shared activity.

How we collect data about you and your use of this website

You are in control of what information we collect about you. By submitting your information you consent to the use of that information as set out in this policy. However, if you choose not to share your information, some areas of the website may not be accessible or useable. We may ask you for information about yourself when you purchase tickets or other products or services, when you sign up for the Cheddar Gorge & Caves e-newsletter, when you register for promotions/competitions or when you request brochures or other information. We may also invite you to complete surveys or provide us with feedback.

Our appointed e-marketing company and we also collect anonymous information about your use of the website from cookies and by the use of pixel tags. We may match information gathered from these sources with any information you have given us about yourself for the purposes explained in this policy.

We also use passive means to collect information such as tracking what pages you visit on the site. We to determine how visitors use the site use this information. This then feeds into the development of the site as we aim to make it more enjoyable and easy to use.

Cookies and Pixel Tags

Cookies are small data files that are sent to your browser and stored temporarily on your computer, to help retain the information that you have entered whilst you browse our site. Pixel tags are used to help us see if e-mails from us have been received safely and at what time they are read.

A cookie will typically contain the name of the domain from which the cookie has come and the 'lifetime' of the cookie. Cookies do not give us your personal information, they provide us with non-personal information such as remembering your browser settings, what types of software you are using, etc., so that we can work with the site to make it as easy to use as possible for you and all our visitors.

Certain cookies sent to your browser will help us to save you time. For example, if you are halfway through an online purchase, our cookies will allow you to browse other areas of the website and then return to your purchase.

Most browsers automatically accept cookies but you can both delete existing cookies from your browser and, by editing your browser options, choose not to receive cookies in future. Please visit for more information on this.

Please note that if you choose not to receive cookies then some areas of the Cheddar Gorge & Caves website may fail to function as intended, so degrading your user experience.

Administration and other non-marketing uses

We will use the information you enter on the site for administration purposes, and any other purposes made clear in the data entry forms themselves, in any relevant terms or conditions and on any pages or e-mails which link to such forms. If you book a ticket from us we may use your personal data for the purpose explained below under the heading 'Direct Marketing'.

Direct Marketing

The data, you give us about yourself, will enable us to give you updates via e-mail, using the contact details you provide, on promotions and services we think may be of interest to you or to involve you in market research. To improve our picture of your interests we may link the data you give us with any data we have gathered (via cookies) about your use of the site. Whenever we ask you for information about yourself you may, by ticking the relevant box, opt out of receiving these marketing communications. In addition, whenever you are contacted by e-mail you will be told how to opt out of being updated by e-mail in the future.

We will not pass on your personal details to any other organisation without your express permission, unless they are directly involved in the running or maintenance of this website.

Children Under the Age of 18 years

Cheddar Gorge & Caves does not intend to collect information from children under the age of 18 years. Children under the age of 18 years will not be able to participate in competitions nor to sign up to the Cheddar Gorge & Caves e-newsletter, as authorisation of use will be required through the use of a tick box on all entry/submission forms.

Online Tickets

Booking your Cheddar Gorge & Caves Explorer tickets and purchasing online is quick, easy, convenient and safe. Cheddar Gorge & Caves makes every effort to maintain customer confidentiality when securing an online payment. This includes ensuring the security of your credit card details and other personal information. All of your personal information is encrypted as it travels over the Internet.


You can send e-postcards to News & Visitor Reviews on this site. Any e-mail addresses collected during this type of activity are regularly deleted and will not be used for marketing purposes, unless specifically authorised to do so.

Online Competitions

Cheddar Gorge & Caves will run online competitions intermittently on the website. Any personal information that is collected from this type of activity will be deleted once the competition entry date has closed. Personal information provided will not be used for marketing purposes, unless specifically authorised to do so.

Statistical Data

We try to ensure that our website offers visitors exactly what they are looking for. To help us achieve this goal we may analyse anonymous data collected by cookies about how visitors use the website. Such data also helps us to measure the success of our advertising campaigns. We may also collect Internet Protocol addresses to help diagnose problems with our servers and for system administration, but we don't link these addresses to any person's name or identity.

Who your data may be disclosed to

Disclosure of your data to others may be necessary to ensure the smooth provision to you of the products, services and information you request. Your booking data may be disclosed to the other entities described above under the heading 'Direct Marketing'.


If you have any comments, queries or requests relating to the use of your data then please contact the Data Controller c/o Cheddar Gorge & Caves, Cheddar, Somerset, BS27 3QF or e-mail [email protected]

Links to other websites

We use links to improve your experience of our website. We will always try to make these links clear, so that you know that you have left our website. However, please be aware that these websites are owned and run by other companies and organisations and we cannot accept responsibility for any information you choose to divulge to a linked website.

Changes to this policy

Because we are constantly improving our website there may be developments in how we use your data. All such development will be promptly notified to you in this policy. Your continued use of our website will signify that you agree to any such changes.